Saturday, July 22, 2017

In Brazil, Advertisers Focus on the Beer—Without the Babes

In Brazil, land of the itty-bitty bikini and nearly naked Carnival dancers, one summertime staple is in short supply this season: the raunchy beer commercial.

Brazil’s top four beer producers are toning down sexual stereotypes in their advertisements, tapping into the “gender friendly” wave that’s already commonplace in many markets globally.

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