Wednesday, February 24, 2016

Oi Brazil launches innovative Gemalto SmartApp mobile marketing solution

BARCELONA, Spain, Feb. 23, 2016 (GLOBE NEWSWIRE) -- Mobile World Congress -- Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Brazilian mobile operator Oi, with near y 50 million subscribers, is launching Gemalto's new SmartApp solution. The innovative mobile marketing channel is optimized for smartphones offering rich multimedia content to improve customer engagement and monetize the opt-in database. When paired with Gemalto's SIM-based LinqUs Mobile Engagement and Monetization, Oi can now deliver multichannel campaigns to reach 100 percent of its customers including those who use legacy and feature phones.

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