Monday, February 8, 2016

Brazil Hillel Admits 'Closing' Was Bizarre Marketing Stunt

Hillel Rio announced it would not close down just three hours after lamenting that it would, all via its Facebook page.

Before posting the second “official note,” the campus organization’s branch in Rio de Janeiro drew hundreds of supportive messages hailing the work led by its volunteers. Afterward, the group was slammed for what some saw as a manipulative marketing stunt.

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