Wednesday, January 27, 2016

What Do Ad Techs Expect For 2016 in Brazil and Latin America?

In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about their main achievements in 2015 and what they forecast as the main trends in the market. Viewability, video and mobile are consensus, but unconventional topics such as ad blockers and DMPs were also mentioned.

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