Saturday, December 12, 2015

Despite Brazil's Financial Crisis, Havaianas Still Has The World At Its Feet

SAO PAULO, Brazil -- If you ask a foreigner to name the brand they believe is most representative of Brazil, they would probably name Havaianas. If you ask this question in Brazil, you’ll probably get a similar answer. Very few brands around the world have managed to reinvent themselves and achieve international status without having to change the essence of their product, quite like Havaianas has. After all, to turn a mundane commodity into an object desired by all social classes in more than one hundred countries is no simple mission.

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