Monday, September 14, 2015

FB's Investment In Education Pays Off, Blueprint Crosses 200,000 Enrolments

Facebook made a significant investment in educating the industry, including key stakeholders such as marketers, agency professionals, SMBs (small and medium businesses) and Facebook partners, when it launched initiatives such as Blueprint. In less than six months since its launch in March 2015, Blueprint has crossed 200,000 course enrolments and 73,000 total unique users. The sheer number indicates the need for a systematic step such as this that moves beyond masterclass formats or assigning client leads or similar positions that handhold marketers and agencies in understanding and leveraging marketing solutions that social media platforms provide.

Blueprint offers two key ways in educating industry professionals - Blueprint eLearning and Blueprint Live. The former features more than 35 online courses in various tracks. Blueprint Live is a full day interactive in-person program that teaches application of the principles of Facebook marketing, and builds upon the basic learning framework provided within Blueprint eLearning.

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