Thursday, November 6, 2014

McCartney, Versace bank on 'fast fashion' in Brazil

SAO PAULO - Fashion stars Stella McCartney and Donatella Versace this week will launch collections with two department stores in Brazil -- a country with consumers hungry for top brands despite an economic downturn. 

The daughter of the Beatles legend is launching her second collection, this time just for Brazil, for international chain C&A.

Versace, meanwhile, has designed an exclusive collection for Brazilian store Riachuelo, which has more than 220 stores -- and more than 20 million clients. Brazilian supermodel Adriana Lima is fronting the ad campaign.

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