Tuesday, September 16, 2014

TargetingMantra scores $1.1M to make more recommendations

“Target the customer” has become a mantra among marketers. Today, the appropriately named TargetingMantra announced it has closed $1.1 million in funding to expand its Amazon-like personalized targeting service.

The company’s omnichannel “one-stop” personalization suite is designed to show product recommendations, similar items and other relevant cross-selling opportunities to customers, based on user behavior.

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