Thursday, September 18, 2014

Road To Rio: WPP Extends Its Brazilian Shopping Binge

WPP has just acquired one of Brazil’s leading healthcare research outfits—Evidencias, which has offices in Campinas and Sao Paulo.

The firm, acquired through Kantar Health, is the fourth Brazilian shop that the holding company has acquired through various subsidiaries this month.

Last week the group bought Sao Paulo-based Epigram, a branding and identity company. That purchase was made via London-based Brand Union.

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