Monday, September 29, 2014

Brazil's So-called Free Electoral Ad Time Costs Taxpayers US$ 350 million

According to Brazilian law, open television channels and radio stations must set aside a determined period of time for airing the proposals of political parties and their candidates. 

The program, broadcast from August 19 to October 24, is referred to as the mandatory political ad time, and is free of charge - for the parties and their candidates. For taxpayers, on the other hand, it costs millions of dollars.

Nonetheless, broadcasters have gained the right to be compensated for the profits they fail to make from regular advertising during this period - the amount estimated is deducted from the taxes they have to pay.

This year alone, the government is predicted to refrain from collecting nearly US$ 350 million, according to the Secretariat of the Federal Revenue.

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