Thursday, March 29, 2012

How Brazil became an internet advertising powerhouse

March 29, 2012 | by Jonathan Houston

Brazil is a making waves in the tech world. A growing number of tech startups are emerging from the Latin American country and it’s investing heavily in tech infrastructure. Small wonder then that online advertising is also on the rise.

In a 2011 survey, IBOPE (a large media and marketing firm in Brazil), sheds some light on why Brazil is showing a surge in advertising spend within their home market.

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