Tuesday, November 15, 2011

What Brazilians buy

Nov 11, 2011 | by Bruno Almeida

We’ve tracked the results of dozens of recent studies to measure the hottest products among Brazilians and the latest info about their buying habits. Here’s a quick and easy breakdown for marketers, advertisers and agencies.

Beauty

• The Brazilian beauty market quintupled its sales between 1996 and 2010, reaching $27 billion reales, with 30% growth projected for 2011.
• The Brazilian beauty market is #3 in the world, just behind the United States and Japan.
• Class C Brazilian women spend 19 billion reales a year on beauty products—more than all other socioeconomic classes.
• 79% of Brazilian women use beauty products regularly.
• 88% of Brazilian female Internet users go online to research beauty products.
• Class C women between 18 and 24 spend 71% of their income on beauty and fashion products.

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