Tuesday, November 15, 2011
What Brazilians buy
We’ve tracked the results of dozens of recent studies to measure the hottest products among Brazilians and the latest info about their buying habits. Here’s a quick and easy breakdown for marketers, advertisers and agencies.
• The Brazilian beauty market quintupled its sales between 1996 and 2010, reaching $27 billion reales, with 30% growth projected for 2011.
• The Brazilian beauty market is #3 in the world, just behind the United States and Japan.
• Class C Brazilian women spend 19 billion reales a year on beauty products—more than all other socioeconomic classes.
• 79% of Brazilian women use beauty products regularly.
• 88% of Brazilian female Internet users go online to research beauty products.
• Class C women between 18 and 24 spend 71% of their income on beauty and fashion products.
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