Tuesday, November 29, 2011

Senzari(R) begins music service rollout with a simultaneous US and Brazil launch

MIAMI, Nov 29, 2011 (BUSINESS WIRE) -- Senzari(R), an international Internet radio platform offering personalized music recommendations, announces its launch in the U.S. and Brazil with an upcoming December launch in Spain. Senzari's music service is the first of its kind to debut in Brazil, offering unparalleled access to a catalog of over 10 million songs, a sophisticated html5 interface, and a powerful social media integration with Facebook(R), including real-time chatting capabilities.

Senzariis as an invitation only service, where friends will only be able to invite other Facebook(R) friends to join the service, ensuring a strong musical connection through all the members. The service is currently available for free as a web version, accessed via any web browser. In addition, mobile versions of the service, including an iOS, Android and HTML5 applications, will be available by January 2012.

Senzari has secured international licensing rights for radio webcasting in the U.S., Brazil and Spain, which gives the online radio newcomer a clear advantage over other U.S. only providers. "We believe that taking a global strategic approach will position us as the leading international Internet radio service provider within the next 12 months. We are confident that this key differentiator, coupled with our proprietary and highly efficient recommendation technology, will allow us to break-even in every new market in record time," said Bill Hajjar, CEO of Senzari. "Other online radio providers that rely on third-party or manual recommendation systems will find it difficult to expand Internationally in a profitable manner."

In addition, Senzari just closed a strategic partnership with RED Viacom, which represents advertising sales for other leading Viacom properties, such as Nickelodeon, VH1 and Comedy Central.

"We see the great value in partnering with a service like Senzari because it is on the cutting edge of digital music services," explained Rogerio Kuny, Manager of Viacom Networks Brazil. "The large music catalog, ease of use of the interface, social capabilities, and multi-device access fits perfectly with what we are looking for to provide to Viacom's users and advertisers."

About Senzari:

Senzari is an international Internet radio service provider with operations in Miami, Madrid, Sao Paulo, and San Francisco. Senzari's intelligent algorithms program radio stations based on the music that our users and their friends like from a catalog of over 10 million songs. In addition, the service is seamlessly integrated into Facebook, so users can chat and share all the music they discover with their friends seamlessly and in real-time. Senzari is a free service and can be accessed via any web browser, as well as Android, iOS and tablet devices.

About Viacom:

Viacom International Media Networks The Americas, a unit of Viacom Inc. VIA +0.97% VIA.B +0.14% , owns and operates the company's portfolio of entertainment brands which include MTV, Nickelodeon, Comedy Central, VH1, and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica0020y Mas in the US, which targets a broad US Hispanic audience, and MTV Networks International's programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company's emerging multiplatform businesses include RED Viacom with 20 Music, Kids & Family, Tweens, Gamers and Entertainment websites as well as the high definition offer with MTV Live HD, NickelodeonHD and VH1HD throughout Latin America. VIMN The Americas also serves the growing number of digitally connected consumers via its websites: mtvla.com, mundonick.com, comedycentral.la, comedycentral.com.br, vh1la.com, vh1brasil.com.br, tr3s.com, mtv.ca and nickcanada.com as well as through its broadband and community sites: mtvrevolution.com, mundonick.com/nickturbo, mtvmusica.com, neopets.com and mtvdemo.com.

SOURCE: Senzari

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