Saturday, September 24, 2011

Rihanna to help sell Budweiser to Brazil as AB Inbev aims for margin boost

Sep 21, 2011 | by Clementine Fletcher

Budweiser, which was introduced in Brazil on Aug. 31, will be promoted at the venues with displays featuring the brand’s bow-tie shaped emblem, and advertised with the slogan “Great Times Are Coming,” Chris Burggraeve, AB InBev’s chief marketing officer, said in an interview in New York. He declined to comment on the amount spent introducing the brand.

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