Saturday, July 22, 2017

In Brazil, Advertisers Focus on the Beer—Without the Babes

In Brazil, land of the itty-bitty bikini and nearly naked Carnival dancers, one summertime staple is in short supply this season: the raunchy beer commercial.

Brazil’s top four beer producers are toning down sexual stereotypes in their advertisements, tapping into the “gender friendly” wave that’s already commonplace in many markets globally.

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Wednesday, February 24, 2016

Oi Brazil launches innovative Gemalto SmartApp mobile marketing solution

BARCELONA, Spain, Feb. 23, 2016 (GLOBE NEWSWIRE) -- Mobile World Congress -- Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Brazilian mobile operator Oi, with near y 50 million subscribers, is launching Gemalto's new SmartApp solution. The innovative mobile marketing channel is optimized for smartphones offering rich multimedia content to improve customer engagement and monetize the opt-in database. When paired with Gemalto's SIM-based LinqUs Mobile Engagement and Monetization, Oi can now deliver multichannel campaigns to reach 100 percent of its customers including those who use legacy and feature phones.

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Monday, February 8, 2016

Brazil Hillel Admits 'Closing' Was Bizarre Marketing Stunt

Hillel Rio announced it would not close down just three hours after lamenting that it would, all via its Facebook page.

Before posting the second “official note,” the campus organization’s branch in Rio de Janeiro drew hundreds of supportive messages hailing the work led by its volunteers. Afterward, the group was slammed for what some saw as a manipulative marketing stunt.

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Wednesday, January 27, 2016

What Do Ad Techs Expect For 2016 in Brazil and Latin America?

In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about their main achievements in 2015 and what they forecast as the main trends in the market. Viewability, video and mobile are consensus, but unconventional topics such as ad blockers and DMPs were also mentioned.

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Tuesday, December 29, 2015

Marketing in Brazil: Inconsistent Digital Ad Spending Across Industry Sectors

Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer’s Daiane Bobka about Brazil’s digital marketing environment 

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Monday, December 21, 2015

Silvio Araujo has been appointed Area Director of Marketing and Sales Brazil at Grand Hyatt Rio de Janeiro and Grand Hyatt São Paulo, Brazil

As Area Director of Sales and Marketing for Brazil, Silvio Araujo, formerly the Director of Sales and Marketing at São Paulo, has expanded his role to oversee Grand Hyatt Rio de Janeiro as well. He has been an ambassador for the Grand Hyatt brand since he joined Grand Hyatt São Paulo over 10 years ago.

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Saturday, December 12, 2015

Despite Brazil's Financial Crisis, Havaianas Still Has The World At Its Feet

SAO PAULO, Brazil -- If you ask a foreigner to name the brand they believe is most representative of Brazil, they would probably name Havaianas. If you ask this question in Brazil, you’ll probably get a similar answer. Very few brands around the world have managed to reinvent themselves and achieve international status without having to change the essence of their product, quite like Havaianas has. After all, to turn a mundane commodity into an object desired by all social classes in more than one hundred countries is no simple mission.

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Sunday, November 29, 2015

From Miami Base, Brazil’s Bauducco bakery expanding into U.S.

Bauducco, Brazil’s largest producer of baked goods, started exporting and selling its products in the United States through Miami in 1978.

Now the company is building its first production plant outside Brazil in Miami.

Bauducco began working with a distributor in Miami 37 years ago, and opened its first international branch in Miami in 2005 to import and distribute in the U.S.

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Monday, November 23, 2015

Brazil's economy takes the good with the bad

Brazil's president is battling scandal and low poll numbers, inflation and unemployment are soaring, and ratings agencies are taking the knife to its credit rating. Is there any good news investors can count on from Latin America's largest economy?

There are some bright spots, analysts say. Yet for now, the immediate term outlook is overwhelmingly grim for the country that put the 'B' in the acronym BRICS — shorthand for the most attractive emerging market economies investors once considered a sure bet.

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Wednesday, October 28, 2015

China's e-commerce know-how benefits growing Brazilian sector

SAO PAULO - About 20,000 ePacket (EUB) parcels are delivered to Brazil every day from Yiwu, a large wholesale commodity provider in China's eastern coastal province of Zhejiang.

Yiwu has been named by the UN, the World Bank and J.P. Morgan, among others, as the "largest small commodity market" in the world, attracting a great number of international buyers.

"Most commodities sold along Sao Paulo's famous March 25 Street shopping district come from Yiwu," said Qiu Genjun, general manager of China Express Latin America Co Ltd.

In Brazil, EUBs are the result of close cooperation between China Post and Brazilian Post. Compared with around $76 per kg for UPS and around $110 for DHL to transport parcels from Beijing to Sao Paulo, it only costs about $22 per kg using China Post's airmail service, Qiu said, adding that other advantages of EUBs also include lower odds of package loss and faster customs clearance.

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Monday, September 14, 2015

FB's Investment In Education Pays Off, Blueprint Crosses 200,000 Enrolments

Facebook made a significant investment in educating the industry, including key stakeholders such as marketers, agency professionals, SMBs (small and medium businesses) and Facebook partners, when it launched initiatives such as Blueprint. In less than six months since its launch in March 2015, Blueprint has crossed 200,000 course enrolments and 73,000 total unique users. The sheer number indicates the need for a systematic step such as this that moves beyond masterclass formats or assigning client leads or similar positions that handhold marketers and agencies in understanding and leveraging marketing solutions that social media platforms provide.

Blueprint offers two key ways in educating industry professionals - Blueprint eLearning and Blueprint Live. The former features more than 35 online courses in various tracks. Blueprint Live is a full day interactive in-person program that teaches application of the principles of Facebook marketing, and builds upon the basic learning framework provided within Blueprint eLearning.

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Monday, June 22, 2015

Brazil delegate confirms illicit World Cup vote trading between backers of Spain and Qatar bids

Qatar’s hopes of avoiding being stripped of the 2022 World Cup have suffered another major blow after a former Fifa executive admitted engaging in an illicit vote-swapping pact that handed them the tournament.

The Gulf State’s shock victory in the discredited 2010 ballot prompted persistent rumours of vote-trading with the Spain-Portugal bid for the 2018 event but a Fifa investigation found “no conclusive evidence” it had taken place.

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Wednesday, June 10, 2015

Report: Marketing Firm Owns Rights To Select Brazil National Team Squad

It probably doesn’t surprise anyone to know that Brazil’s corrupt soccer federation engaged in corrupt behavior, but these newly released documents are pretty alarming. According to Brazilian paper Estadão, the federation sold all sorts of the Seleção’s economic rights to a marketing firm, including final say on who gets called up and who plays in games.

The various contracts and the negotiations that granted the Cayman Island-based Saudi Arabian front firm ISE these rights are interesting in all their particulars, but the highlight is the company’s power over the squad itself.

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Tuesday, June 2, 2015

Brazil Oil Giant Petrobras Sells $2.5 Billion in Bonds

Brazil’s state-controlled oil giant, Petroleo Brasileiro SA, PETR4.BR +5.38%  sold $2.5 billion in 100-year bonds on Monday, the latest sign of robust demand from investors for bonds that offer higher rates than safe government debt.

The bonds were sold at a rate of 8.45% and attracted about $13 billion in orders from investors, according to an investor tracking the sale. In comparison, a 30-year U.S. Treasury bond yields 2.94%, and a Mexican government bond that matures in 2110 recently traded at a yield of 5.52%, according to FactSet.

Some analysts were surprised by the strong demand and the long term of the Petrobras debt—such lengthy bond issuance is typically seen from highly-rated institutions like universities. Petrobras carries a junk rating from Moody’s Investors Service and is rated just one notch above junk by Standard & Poor’s Ratings Services and Fitch Ratings. The company has been dealing with the fallout of a corruption scandal that resulted in management changes and delays in reporting earnings.

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