Wednesday, February 24, 2016

Oi Brazil launches innovative Gemalto SmartApp mobile marketing solution

BARCELONA, Spain, Feb. 23, 2016 (GLOBE NEWSWIRE) -- Mobile World Congress -- Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Brazilian mobile operator Oi, with near y 50 million subscribers, is launching Gemalto's new SmartApp solution. The innovative mobile marketing channel is optimized for smartphones offering rich multimedia content to improve customer engagement and monetize the opt-in database. When paired with Gemalto's SIM-based LinqUs Mobile Engagement and Monetization, Oi can now deliver multichannel campaigns to reach 100 percent of its customers including those who use legacy and feature phones.

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Monday, February 8, 2016

Brazil Hillel Admits 'Closing' Was Bizarre Marketing Stunt

Hillel Rio announced it would not close down just three hours after lamenting that it would, all via its Facebook page.

Before posting the second “official note,” the campus organization’s branch in Rio de Janeiro drew hundreds of supportive messages hailing the work led by its volunteers. Afterward, the group was slammed for what some saw as a manipulative marketing stunt.

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Wednesday, January 27, 2016

What Do Ad Techs Expect For 2016 in Brazil and Latin America?

In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about their main achievements in 2015 and what they forecast as the main trends in the market. Viewability, video and mobile are consensus, but unconventional topics such as ad blockers and DMPs were also mentioned.

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Tuesday, December 29, 2015

Marketing in Brazil: Inconsistent Digital Ad Spending Across Industry Sectors

Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer’s Daiane Bobka about Brazil’s digital marketing environment 

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Monday, December 21, 2015

Silvio Araujo has been appointed Area Director of Marketing and Sales Brazil at Grand Hyatt Rio de Janeiro and Grand Hyatt São Paulo, Brazil

As Area Director of Sales and Marketing for Brazil, Silvio Araujo, formerly the Director of Sales and Marketing at São Paulo, has expanded his role to oversee Grand Hyatt Rio de Janeiro as well. He has been an ambassador for the Grand Hyatt brand since he joined Grand Hyatt São Paulo over 10 years ago.

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Saturday, December 12, 2015

Despite Brazil's Financial Crisis, Havaianas Still Has The World At Its Feet

SAO PAULO, Brazil -- If you ask a foreigner to name the brand they believe is most representative of Brazil, they would probably name Havaianas. If you ask this question in Brazil, you’ll probably get a similar answer. Very few brands around the world have managed to reinvent themselves and achieve international status without having to change the essence of their product, quite like Havaianas has. After all, to turn a mundane commodity into an object desired by all social classes in more than one hundred countries is no simple mission.

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Sunday, November 29, 2015

From Miami Base, Brazil’s Bauducco bakery expanding into U.S.

Bauducco, Brazil’s largest producer of baked goods, started exporting and selling its products in the United States through Miami in 1978.

Now the company is building its first production plant outside Brazil in Miami.

Bauducco began working with a distributor in Miami 37 years ago, and opened its first international branch in Miami in 2005 to import and distribute in the U.S.

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Monday, November 23, 2015

Brazil's economy takes the good with the bad

Brazil's president is battling scandal and low poll numbers, inflation and unemployment are soaring, and ratings agencies are taking the knife to its credit rating. Is there any good news investors can count on from Latin America's largest economy?

There are some bright spots, analysts say. Yet for now, the immediate term outlook is overwhelmingly grim for the country that put the 'B' in the acronym BRICS — shorthand for the most attractive emerging market economies investors once considered a sure bet.

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Wednesday, October 28, 2015

China's e-commerce know-how benefits growing Brazilian sector

SAO PAULO - About 20,000 ePacket (EUB) parcels are delivered to Brazil every day from Yiwu, a large wholesale commodity provider in China's eastern coastal province of Zhejiang.

Yiwu has been named by the UN, the World Bank and J.P. Morgan, among others, as the "largest small commodity market" in the world, attracting a great number of international buyers.

"Most commodities sold along Sao Paulo's famous March 25 Street shopping district come from Yiwu," said Qiu Genjun, general manager of China Express Latin America Co Ltd.

In Brazil, EUBs are the result of close cooperation between China Post and Brazilian Post. Compared with around $76 per kg for UPS and around $110 for DHL to transport parcels from Beijing to Sao Paulo, it only costs about $22 per kg using China Post's airmail service, Qiu said, adding that other advantages of EUBs also include lower odds of package loss and faster customs clearance.

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Monday, September 14, 2015

FB's Investment In Education Pays Off, Blueprint Crosses 200,000 Enrolments

Facebook made a significant investment in educating the industry, including key stakeholders such as marketers, agency professionals, SMBs (small and medium businesses) and Facebook partners, when it launched initiatives such as Blueprint. In less than six months since its launch in March 2015, Blueprint has crossed 200,000 course enrolments and 73,000 total unique users. The sheer number indicates the need for a systematic step such as this that moves beyond masterclass formats or assigning client leads or similar positions that handhold marketers and agencies in understanding and leveraging marketing solutions that social media platforms provide.

Blueprint offers two key ways in educating industry professionals - Blueprint eLearning and Blueprint Live. The former features more than 35 online courses in various tracks. Blueprint Live is a full day interactive in-person program that teaches application of the principles of Facebook marketing, and builds upon the basic learning framework provided within Blueprint eLearning.

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Monday, June 22, 2015

Brazil delegate confirms illicit World Cup vote trading between backers of Spain and Qatar bids

Qatar’s hopes of avoiding being stripped of the 2022 World Cup have suffered another major blow after a former Fifa executive admitted engaging in an illicit vote-swapping pact that handed them the tournament.

The Gulf State’s shock victory in the discredited 2010 ballot prompted persistent rumours of vote-trading with the Spain-Portugal bid for the 2018 event but a Fifa investigation found “no conclusive evidence” it had taken place.

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Wednesday, June 10, 2015

Report: Marketing Firm Owns Rights To Select Brazil National Team Squad

It probably doesn’t surprise anyone to know that Brazil’s corrupt soccer federation engaged in corrupt behavior, but these newly released documents are pretty alarming. According to Brazilian paper Estadão, the federation sold all sorts of the Seleção’s economic rights to a marketing firm, including final say on who gets called up and who plays in games.

The various contracts and the negotiations that granted the Cayman Island-based Saudi Arabian front firm ISE these rights are interesting in all their particulars, but the highlight is the company’s power over the squad itself.

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Tuesday, June 2, 2015

Brazil Oil Giant Petrobras Sells $2.5 Billion in Bonds

Brazil’s state-controlled oil giant, Petroleo Brasileiro SA, PETR4.BR +5.38%  sold $2.5 billion in 100-year bonds on Monday, the latest sign of robust demand from investors for bonds that offer higher rates than safe government debt.

The bonds were sold at a rate of 8.45% and attracted about $13 billion in orders from investors, according to an investor tracking the sale. In comparison, a 30-year U.S. Treasury bond yields 2.94%, and a Mexican government bond that matures in 2110 recently traded at a yield of 5.52%, according to FactSet.

Some analysts were surprised by the strong demand and the long term of the Petrobras debt—such lengthy bond issuance is typically seen from highly-rated institutions like universities. Petrobras carries a junk rating from Moody’s Investors Service and is rated just one notch above junk by Standard & Poor’s Ratings Services and Fitch Ratings. The company has been dealing with the fallout of a corruption scandal that resulted in management changes and delays in reporting earnings.

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Thursday, December 18, 2014

Partnering to Improve Market Data in Brazil

Quality data is paramount when it comes to helping markets reach their full potential. This is especially true in the agriculture industry where businesses are always searching for reliable data that can help them make important decisions like what to produce or how much to buy. I recently joined a team of USDA employees from my agency — the Agricultural Marketing Service (AMS) — and the Foreign Agricultural Service (FAS) that traveled to Brazil to share how we collect and disseminate key market data to help buyers and sellers make informed decisions.

Our trip to Brazil presented several opportunities to increase transparency in the inter-connected global marketplace. The primary purpose of the trip to Brasilia was to participate in the Regular Meeting of the Market Information for the Organization of the Americas (MIOA), which brings together a network of 33 member countries to collect, process, analyze, and disseminate information relative to markets and agricultural commodities.

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Monday, November 10, 2014

Gherkin bought by Brazilian banking giant for £700m

London's beleaguered skyscraper, the Gherkin, has been bought for more than £700m by the Safra Group - the Brazillian banking empire controlled by billionaire Joseph Safra.

Following more than 200 enquiries from around the world, the Safra Group will acquire the 590-foot office tower at 30 St Mary Axe in London’s main financial district from Deloitte LLP, the building’s receivers.

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Thursday, November 6, 2014

McCartney, Versace bank on 'fast fashion' in Brazil

SAO PAULO - Fashion stars Stella McCartney and Donatella Versace this week will launch collections with two department stores in Brazil -- a country with consumers hungry for top brands despite an economic downturn. 

The daughter of the Beatles legend is launching her second collection, this time just for Brazil, for international chain C&A.

Versace, meanwhile, has designed an exclusive collection for Brazilian store Riachuelo, which has more than 220 stores -- and more than 20 million clients. Brazilian supermodel Adriana Lima is fronting the ad campaign.

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Monday, November 3, 2014

How Janine Hall almost blew it all in Brazil, but found fortune in Bali

Failing early would seem to be a discouraging event for most entrepreneurs, but it saved Janine Hall from financial disaster and set her on the path to success.

The former retail executive threw caution to the winds when she ditched her dream corporate job and flew off to Brazil to open a women-only yoga retreat.

But almost as soon as she landed in the country, she realised the omens were not good. She had set her heart on opening in the north of Brazil, a popular destination for water sports. However, a string of crimes against Americans in the area had frightened away tourists and a subsequent re­organisation of flight schedules meant visitors would have to add an extra eight hours to their journey to get there. She also discovered the area lacked people with ex­perience in yoga and spa treatments.

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Friday, October 10, 2014

Rights mess keeps Brazil clubs out of best-selling game

(Reuters) - Best-selling video football game "FIFA 15" was released in Brazil this week but a lack of organization by players means that for the first time since the 1990s there are no Brazilian clubs featured.

The popular game is the market leader in soccer-mad Brazil, but makers EA Sports could not reach a deal with Brazilian players over their image rights, or even work out who to negotiate with.

Although EA officials in California and Sao Paulo would not comment on the affair, their distributor in Brazil said the lack of a local presence was a blow.

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Friday, October 3, 2014

Neymar's father fails to convince

The declaration made by Neymar's father before Supreme Court judge Pablo Ruz was intended to explain the nine contracts which he signed with Barcelona linked to his son's signing. He failed to do so. Legal sources have told MARCA that his statement should be "taken with a pinch of salt".

He almost perfectly matched the main points of Barcelona's defence strategy, but Neymar Sr. still contradicted himself. He defended his business structure and attempted to exonerate his son and Barcelona from any tax liabilities.

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Monday, September 29, 2014

Brazil's So-called Free Electoral Ad Time Costs Taxpayers US$ 350 million

According to Brazilian law, open television channels and radio stations must set aside a determined period of time for airing the proposals of political parties and their candidates. 

The program, broadcast from August 19 to October 24, is referred to as the mandatory political ad time, and is free of charge - for the parties and their candidates. For taxpayers, on the other hand, it costs millions of dollars.

Nonetheless, broadcasters have gained the right to be compensated for the profits they fail to make from regular advertising during this period - the amount estimated is deducted from the taxes they have to pay.

This year alone, the government is predicted to refrain from collecting nearly US$ 350 million, according to the Secretariat of the Federal Revenue.

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Wednesday, September 24, 2014

The major role of social media in Brazil’s election campaigns

Candidates in Brazil’s October 5th general election are using all kinds of strategies to win votes and social media is playing a major role in the campaign.

About 25,000 candidates are running for president, state governor and congress. Banners and flags display the images of maybe too many candidates. They can now be seen in strategic spots in Brazil’s major cities.

Free official TV advertisement is even more vital for candidates running for office, but it favors President Dilma Rousseff’s Workers’ party

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Friday, September 19, 2014

Fall mangos will be sourced largely from Brazil and Ecuador

With Mexico ending a bit early, Brazil and then Ecuador will be the main sources for mango supplies for the last third of the 2014 calendar year.

Typically, Mexico lasts well into September overlapping the Brazilian deal, which usually gets underway in August and has an eight- to 10-week shipping window before greater volume from Ecuador hits the market in late October and early November.

But this year cold August weather from Mexico to South America resulted in an early end to the Mexican deal and a late start for Brazil.

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Thursday, September 18, 2014

Road To Rio: WPP Extends Its Brazilian Shopping Binge

WPP has just acquired one of Brazil’s leading healthcare research outfits—Evidencias, which has offices in Campinas and Sao Paulo.

The firm, acquired through Kantar Health, is the fourth Brazilian shop that the holding company has acquired through various subsidiaries this month.

Last week the group bought Sao Paulo-based Epigram, a branding and identity company. That purchase was made via London-based Brand Union.

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Tuesday, September 16, 2014

TargetingMantra scores $1.1M to make more recommendations

“Target the customer” has become a mantra among marketers. Today, the appropriately named TargetingMantra announced it has closed $1.1 million in funding to expand its Amazon-like personalized targeting service.

The company’s omnichannel “one-stop” personalization suite is designed to show product recommendations, similar items and other relevant cross-selling opportunities to customers, based on user behavior.

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Tuesday, September 9, 2014

JWT Buys Control Of Brazilian Digital Shop Try

WPP has just expanded its already sizeable presence in Brazil. The holding company’s agency JWT has acquired a majority stake in digital shop Cairos Usabilidade Eireli, which loosely translates to “Try.” Terms weren’t disclosed.

The acquired shop designs and develops custom web, mobile, desktop and touch-enabled applications. 

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Friday, September 5, 2014

Brazil's Sugar Sector Goes on a Diet

Brazil's sugar industry is slimming down, a shift that producers hope will deliver them from a yearslong glut that has depressed prices.

The sugar surplus has led processors to shut dozens of mills and some growers to invest less in their fields. The moves highlight the desperate economics of the domestic sugar industry following an ill-fated expansion.

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Wednesday, September 3, 2014

Brazil's Post-World Cup Tourism Push Calls for More of Everything

It’s hard to know whether to envy or sympathize with Brazil’s tourism minister, Vinícius Lages. While the summer’s World Cup brought more than 1 million foreign visitors and about $7.5 billion in revenue, it didn’t avert an economic slowdown or highlight much beyond soccer. With President Dilma Rousseff facing fierce competition from Marina Silva in October’s national elections, it’s not clear that Lages will get much chance to make his mark.

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Friday, August 29, 2014

Brazil's economy falls into recession, latest figures show

Economic output, GDP, fell by 0.6% in the three months to June, worse than analysts had predicted, and revised figures for the first quarter of the year also showed a fall of 0.2%.

A recession is usually defined as two consecutive quarters of contraction.

The news will be damaging for the government of President Dilma Rousseff.

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Thursday, August 28, 2014

Brazilian consumers’ confidence at its lowest in more than five years

Both current situation and expectations indexes declined in August. The current conditions index of the survey from the Getulio Vargas Foundation tumbled to 107.2 from 113, the lowest since May 2009, when the score was 103.

The expectations measure eased to 100.1 from 101.2, which was the weakest reading since March 2009, when it read 97.6.

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Tuesday, August 26, 2014

Juice Company Launches First Brazilian Smartband

A natural juice company in Rio called do bem plans to launch the first a Brazilian-made smartband, the do bem maquina.

The wearable has the standard features you would expect, measuring body movements, sleep patterns and vitals, compiled and presented in an app. Users can track progress just by glancing at the four different LEDs on the gadget which indicate levels of activity relative to goals determined by the World Health Organization.

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Friday, August 22, 2014


MINNEAPOLIS - Aug. 12, 2014 - Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, today announced an expansion of its Brazil payments offerings through a partnership with EBANX, a cross-border payments processor in Brazil and Latin America. Since 2007, Digital River has been facilitating payments in Brazil as a reseller and payments gateway. The joint Digital River and EBANX offering will provide companies of all sizes a turn-key solution for processing local online payments, including installments, in Brazil.

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Thursday, August 21, 2014

The Technology Behind Brazil’s ‘Digital World Cup’

It has been deemed ‘the Digital World Cup’. So what was it about the 2014 World Cup that made it more high-tech than its predecessors. Let’s look back at some of the technologies that enabled the biggest sport competition in the world to take place.

It’s not just goal-line technology which made this the most interactive, hi-tech tournament in history. Once you break it down it’s amazing to think how many new technologies touched about every element of the build up and running of the World Cup.

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Friday, May 4, 2012

Growth of YouTube in Brazil Lures Marketers

Dec 22, 2011 | by Cotton Delo

Joe Penna, aka MysteryGuitarMan, 24, has the 11th-most-subscribed channel on YouTube, but he's noticed a shift in the audience tuning in for his weekly short films since he started making them in 2006. A resident of Los Angeles and native of Sao Paulo, Mr. Penna now estimates that 30% of his audience is in Brazil, up from about 5% to 10% when he started.

"Lately it's accelerated, especially when I started putting closed captions in Portuguese on my videos," said Mr. Penna, who derives half of his income from being a YouTube partner and taking a cut of advertising on his videos. He says the other half comes from product placements, and he's done several for Brazilian brands like the soda Guarana. In a 2010 video with 3.3 million views, he created a song inspired by a World Cup chant by tapping cans of Guarana together.

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Thursday, March 29, 2012

How Brazil became an internet advertising powerhouse

March 29, 2012 | by Jonathan Houston

Brazil is a making waves in the tech world. A growing number of tech startups are emerging from the Latin American country and it’s investing heavily in tech infrastructure. Small wonder then that online advertising is also on the rise.

In a 2011 survey, IBOPE (a large media and marketing firm in Brazil), sheds some light on why Brazil is showing a surge in advertising spend within their home market.

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Tuesday, March 20, 2012

Brazil to release funds to quell Congress unrest

BRASILIA, March 19 (Reuters) - President Dilma Rousseff will try to quell a rebellion among Brazilian legislators by releasing some frozen funds for their pet projects, sources told Reuters, hoping that will convince them to pass critical legislation for the 2014 World Cup and other bills related to the economy.

Rousseff has struggled since taking office last year with unrest among the 17 parties that make up her coalition in Congress. The latest conflict followed Rousseff's decision to freeze about $30 billion in funds in this year's budget, a move which she hoped would contain inflation while allowing Brazil's high interest rates to keep falling in coming months.

Rousseff focused most of the cuts on Congress' so-called "discretionary" funds, which legislators use for projects back home. Legislators have retaliated by holding up most of Rousseff's agenda and threatening to pass bills that could sabotage Brazil's already-fragile economy.

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Wednesday, February 29, 2012

Atomico Makes First Brazilian Investments

February 29, 2012 | Atomico, the international venture capital firm founded by Niklas Zennström, also known as a co-founder Skype, today announced its first two investments in Brazil, following recent investments in other Latin American countries.

It has invested US$8.7m in Connect Parts, the leading online retailer of motorcar parts that recently changed its name from Dakota Parts, and US$2.9m in Bebê Store, the online retailer selling products for young children and mothers.

Atomico invests in technology companies around the world, mostly in the internet area, and has made more than 50 investments on four continents. It looks for companies that have remarkable growth prospects and outstanding management teams. The firm is headquartered in London, but has offices in São Paulo and Beijing.

Niklas Zennström, CEO and Founding Partner of Atomico, said: “We’re delighted to be making investments in Brazil. It has a fast-growing online economy, and is home to some brilliant entrepreneurs.

“After much searching and evaluation, we have invested in two brilliant companies that have the attributes we look for: track records that reflect real success as businesses, outstanding management teams, and remarkable potential ahead.”

Connect Parts/Dakota Parts is Brazil’s leading online auto part retailer. It was founded in 2006 by Paulo Biancalana, and is determined to maintain its mission of being the best and most comprehensive retailer of auto parts and accessories.

Bebê Store was founded by Leonardo Gomide Simão in 2009. It sells more than 16,000 products over the internet, including clothing, toys, skincare products and maternity wear. It has about 1 million unique visitors per month.

Atomico’s São Paulo office is responsible for the whole of Latin America, finding investment opportunities and helping the international portfolio companies that Atomico invests in do business there. It currently employs two staff: Haroldo Korte who works for the firm’s Investment Team helping to achieve successful investments, and Carlos Pires who works for the firm’s Expansion Team that helps the companies backed by Atomico grow organically and via international partnerships.

The firm has previously invested in companies in Latin America that operate in Brazil, but are headquartered in other countries. Pedidos Ya, headquartered in Uruguay, allows people to order food delivery online from restaurants in their local area in countries including Brazil.

Restorando, headquartered in Argentina, is a restaurant reservations site that allows restaurants to take bookings online 24 hours a day, as well as giving them valuable marketing tools. And Cinemaki, also headquartered in Argentina, is a social network for recommending movies across seven Latin American countries. Both it and Restorando operate in Brazil among other countries.

About Atomico 
Atomico is a leading international venture capital firm formed in 2006 by Niklas Zennström, a successful serial-entrepreneur and co-founder of Skype, Kazaa and other companies. Atomico seeks to deliver outsized returns to investors by being the partner, and investor of choice, for fast-growing technology companies that will become global category winners. It has so far invested in more than 50 companies on four continents. Atomico is headquartered in London with offices in São Paulo and Beijing. For more information about Atomico, please visit: 

About Connect Parts / Dakota Parts
Since the creation of the physical store in 1996, Dakota Parts, which recently changed its name to Connect Parts, focused primarily on providing the best service with a comprehensive product line, always aiming to please the customer with competitive pricing as well as promotions and discounts. It sells domestic and imported auto parts and accessories. To meet demand from across the country and provide great convenience to consumers, in 2006 it created the best and most complete e-commerce offering, Dakota Parts Imports (now Connect Parts). This has made it the leading online autoparts retailer in Brazil.

About Bebê Store
Established in late 2009, Bebê Store is a leader in its field, with over 1 million unique visitors monthly on its four sites – Bebê Store, Toystore, MommyStore and Loja do Bebê/Abril. Currently, Bebê Store has over 16,000 products including, strollers and baby seats, and the best global brands, collections of clothes, shoes from more than 80 brands, renowned boutiques etc.

SOURCE: Atomico

Tuesday, February 21, 2012

Intel Capital Backs Two Brazilian E-Commerce Sites, Doubles In-Country Investment Staff

Intel Capital last year channeled 51% of its investment dollars to deals outside North America. One country in its sights is Brazil.
Last year, the venture capital arm of the computer chip maker backed five companies in this up-and-coming South American economy. It announced two of them on Friday. It also doubled its investment staff.
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Monday, January 16, 2012

Volkswagen AG : MAN the clear front-runner on Brazil’s truck market again in 2011

Jan 16, 2012

2011 saw MAN Latin America once again record the most truck registrations in Brazil by far. According to national register Renavam, 50,829 MAN trucks were registered in Brazil. This makes MAN the most successful manufacturer of trucks over 5 tons in Brazil for the ninth year in a row with a market share of 29.7 percent. The registration authority also recorded 11,139 bus chassis for MAN's Volksbus brand. This corresponds to a 32.2 percent slice of the bus market. With a total of almost 62,000 newly registered commercial vehicles, MAN enjoyed an increase of 18 percent compared with 2010.

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Sunday, December 4, 2011

Accel invests in Brazilian review and search site

Dec 01, 2011 | by Vinod Sreeharsha

SÃO PAULO, Brazil — Accel Partners has invested in Kekanto, a local review and search site based here, reinforcing its interest in the booming Brazilian consumer Internet market.

Andrew Braccia, an Accel partner who is joining Kekanto’s board, said in an interview that over the last year he had seen “an acceleration of high-quality opportunities” in Brazil and no shortage of ambition. This is the fifth Brazilian company in which Accel has invested. The Kekanto investment — the size undisclosed — was made through Accel’s $500 million XI Venture fund.

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Tuesday, November 29, 2011

Senzari(R) begins music service rollout with a simultaneous US and Brazil launch

MIAMI, Nov 29, 2011 (BUSINESS WIRE) -- Senzari(R), an international Internet radio platform offering personalized music recommendations, announces its launch in the U.S. and Brazil with an upcoming December launch in Spain. Senzari's music service is the first of its kind to debut in Brazil, offering unparalleled access to a catalog of over 10 million songs, a sophisticated html5 interface, and a powerful social media integration with Facebook(R), including real-time chatting capabilities.

Senzariis as an invitation only service, where friends will only be able to invite other Facebook(R) friends to join the service, ensuring a strong musical connection through all the members. The service is currently available for free as a web version, accessed via any web browser. In addition, mobile versions of the service, including an iOS, Android and HTML5 applications, will be available by January 2012.

Senzari has secured international licensing rights for radio webcasting in the U.S., Brazil and Spain, which gives the online radio newcomer a clear advantage over other U.S. only providers. "We believe that taking a global strategic approach will position us as the leading international Internet radio service provider within the next 12 months. We are confident that this key differentiator, coupled with our proprietary and highly efficient recommendation technology, will allow us to break-even in every new market in record time," said Bill Hajjar, CEO of Senzari. "Other online radio providers that rely on third-party or manual recommendation systems will find it difficult to expand Internationally in a profitable manner."

In addition, Senzari just closed a strategic partnership with RED Viacom, which represents advertising sales for other leading Viacom properties, such as Nickelodeon, VH1 and Comedy Central.

"We see the great value in partnering with a service like Senzari because it is on the cutting edge of digital music services," explained Rogerio Kuny, Manager of Viacom Networks Brazil. "The large music catalog, ease of use of the interface, social capabilities, and multi-device access fits perfectly with what we are looking for to provide to Viacom's users and advertisers."

About Senzari:

Senzari is an international Internet radio service provider with operations in Miami, Madrid, Sao Paulo, and San Francisco. Senzari's intelligent algorithms program radio stations based on the music that our users and their friends like from a catalog of over 10 million songs. In addition, the service is seamlessly integrated into Facebook, so users can chat and share all the music they discover with their friends seamlessly and in real-time. Senzari is a free service and can be accessed via any web browser, as well as Android, iOS and tablet devices.

About Viacom:

Viacom International Media Networks The Americas, a unit of Viacom Inc. VIA +0.97% VIA.B +0.14% , owns and operates the company's portfolio of entertainment brands which include MTV, Nickelodeon, Comedy Central, VH1, and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica0020y Mas in the US, which targets a broad US Hispanic audience, and MTV Networks International's programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company's emerging multiplatform businesses include RED Viacom with 20 Music, Kids & Family, Tweens, Gamers and Entertainment websites as well as the high definition offer with MTV Live HD, NickelodeonHD and VH1HD throughout Latin America. VIMN The Americas also serves the growing number of digitally connected consumers via its websites:,,,,,,, and as well as through its broadband and community sites:,,, and

SOURCE: Senzari

Monday, November 28, 2011

Brazil to become another center of world immigration

Today, Brazil can boast of being the seventh largest economy in the world and the largest economy in Latin America. In 2010, the GDP of this country made up 3.7 trillion reals ($2.1 trillion). This year, after two decades of the export of labor force, Brazil has become the country of immigration, which attracts European and Chinese nationals, not to mention Hispanic nationalities. What is more, many Brazilians, who left the country for earnings in Europe and America years ago, have started to return to their motherland.

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Saturday, November 19, 2011

Investors bet Brazil will speed pace of rate cuts

BRASILIA/RIO DE JANEIRO, Nov 9 (Reuters) - Investors raised their bets on Wednesday that Brazil's central bank will make faster and deeper cuts in the country's benchmark interest rate in coming months, to shield the country from a slowing domestic economy and fallout from Europe's debt crisis.

Brazil's overnight interest-rate futures contract for January 2013 settlement , the most traded interest-rate future on Sao Paulo's BM&FBovespa exchange, slipped 17 basis points, its biggest one-day drop in more than a month, to 9.95 percent, an all-time low. A basis point is 0.01 percentage point.

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Tuesday, November 15, 2011

What Brazilians buy

Nov 11, 2011 | by Bruno Almeida

We’ve tracked the results of dozens of recent studies to measure the hottest products among Brazilians and the latest info about their buying habits. Here’s a quick and easy breakdown for marketers, advertisers and agencies.


• The Brazilian beauty market quintupled its sales between 1996 and 2010, reaching $27 billion reales, with 30% growth projected for 2011.
• The Brazilian beauty market is #3 in the world, just behind the United States and Japan.
• Class C Brazilian women spend 19 billion reales a year on beauty products—more than all other socioeconomic classes.
• 79% of Brazilian women use beauty products regularly.
• 88% of Brazilian female Internet users go online to research beauty products.
• Class C women between 18 and 24 spend 71% of their income on beauty and fashion products.

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Tuesday, November 1, 2011

Fon expanding WiFi hotspots to Latin America, starting with Rio de Janeiro

Oct 31, 2011 | by Anna Heim

Fon will initially offer 150 hotspots in Rio de Janeiro’s trendiest and affluent neighborhoods of Ipanema and Leblon. This is just a start, as Fon hopes this number will increase to 500 by the end of the year – which seems feasible for a company which already offers 4.5 million hotspots worldwide. Besides, Rio’s city already offers public WiFi in some popular areas, such as Copacabana’s beach front.

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Tuesday, October 25, 2011

Nurturing start-ups in Brazil, with a nod to Silicon Valley

Oct 24, 2011 | by Vinod Sreeharsha

CAMPINAS, Brazil — When the investment firm Monashees Capital first called Juliano Ipolito, the co-founder of an online handicrafts marketplace, he assumed that he would have to visit the firm in São Paulo.

Brazilian investment firms have traditionally had distant relationships with the companies they finance and are held in low regard by entrepreneurs.

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Friday, October 21, 2011

Confirmit partners with eCGlobal to deliver leading-edge market research technology and expertise to Brazilian businesses

Salvador, Brazil and New York, NY and Oslo, Norway (PRWEB) October 20, 2011

Confirmit, the leading global software provider for Customer Feedback, Employee Feedback and Market Research, joins forces with eCGlobalPanel Inc. to deliver best-of-breed Market Research technology to the Brazilian business community. As the leading provider of online panels and professional services to the Brazilian and Latin American Market Research industry, eCGlobal will serve as a local Confirmit partner and reseller providing business leaders with local access to Confirmit's platform and professional consulting services.

eCGlobal's Brazilian headquarters in Salvador will serve as a Market Research center of excellence. Confirmit's expansion into the Brazilian market complements the company's already existing footprint in its New York, Vancouver and San Francisco offices, which support the North American market. The opening of Confirmit's office in Cologne, Germany represents a relatively recent addition to Confirmit's successful EMEA network, which includes the company's Norway headquarters and offices in England and Russia.

According to Yaron Brenman, Vice President Sales, Market Research, Americas, Confirmit, "Through relationships with local technology experts like eCGlobal, Confirmit further extends the global reach of its flexible and multi-channel platform. This growing network and our expanding comprehensive platform will work in tandem to drive Market Research and customer engagement forward, delivering best-in-class technology to the Brazilian market."

Adriana Rocha, co-founder and eCGlobal CEO adds, "Our expertise in the Brazilian business markets and extensive experience serving the Market Research industry in Latin America complements Confirmit's position as a leading global provider of Market Research technology. Joining forces with Confirmit enables us to work with local businesses, in their native language, to deliver actionable business insights via innovative tools, real-time panels, and online communities."

At the ESOMAR Best of Brazil conference today, Rocha shared her market knowledge via a presentation, "Engaging with consumers through a multidimensional social media research platform." Before founding eCGlobal, Rocha was Executive Vice President for eCMetrics, one of the first interactive marketing research agencies in Latin America, and Director Latin America for GMI (Global Market Insite) where she developed strategic accounts with Top 25 MR Companies such as Ibope, GFK, TNS, and Research International.

Seven of the top ten global Market Research organizations use Confirmit technology to power their panels. In the first half of 2011, Confirmit delivered 21 million completed surveys on its On-Demand platform, a 35% increase on the first half of 2010 (and 83% over 2009). These surveys enable companies to collect insights to understand consumer behavior, attitudes and needs.

In September 2011, Confirmit introduced a feature-rich mobile component to its award-winning platform through the acquisition of Techneos Systems Inc., a company specializing in mobile Market Research and survey solutions. For more information about harnessing Confirmit to gain actionable insight for your business, email contact(at)ecglobalpanelcorp(dot)com .

About Confirmit
Confirmit is the world's leading SaaS vendor for multi-channel Customer Feedback, Employee Feedback, and Market Research applications. The company has more than 250 employees and offices in Oslo (headquarters), Cologne, Guildford, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec, Virgin Media, and Wells Fargo. Visit for more information.

About eCGlobalPanel Inc.
A pioneer in interactive Market Research services and solutions for Latin America and the US Hispanic Market, eCGlobalPanel Inc. helps corporations, agencies and Market Research companies Connect, Engage and Understand consumers nowadays. Using the advanced Confirmit platform, eCGlobal enables its customers to reach consumers and gather feedback, insights and expressions through real-time innovative solutions. To learn more, visit

SOURCE Confirmit

CNN Opens Bureau in São Paulo

Oct 19, 2011

With Brazil’s news importance on the global stage, CNN Worldwide is announcing today that it will open a permanent newsgathering hub in São Paulo. CNN journalist Shasta Darlington will be moving to São Paulo effective immediately to assume the reins of CNN’s Brazil coverage.

Darlington will be focused on covering stories from Brazil and the surrounding region across all of CNN’s diverse platforms, on air and online.

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Thursday, October 20, 2011

IFRS Foundation Conference: São Paulo – less than two weeks to go

IFRS Foundation Conference: São Paulo, 27 - 28 October 2011
Tivoli São Paulo - Mofarrej, Brazil

Have you booked your place on IFRS Foundation Conference: São Paulo? If not, click here to register online. This event has gone from strength to strength so book now to avoid disappointment. 

Attend the IFRS Foundation’s first South American conference both to gain an understanding of the thinking behind the projects on the IASB’s agenda, and to hear about the future direction of financial reporting from those responsible for setting it.

For more information or to register, quote VIP code FKW522474PVL for your 10% discount
Call: +44 (0) 20 7017 7484
Fax: +44 (0) 20 7017 7826

Saturday, September 24, 2011

Rihanna to help sell Budweiser to Brazil as AB Inbev aims for margin boost

Sep 21, 2011 | by Clementine Fletcher

Budweiser, which was introduced in Brazil on Aug. 31, will be promoted at the venues with displays featuring the brand’s bow-tie shaped emblem, and advertised with the slogan “Great Times Are Coming,” Chris Burggraeve, AB InBev’s chief marketing officer, said in an interview in New York. He declined to comment on the amount spent introducing the brand.

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Monday, September 19, 2011

Iran becomes top buyer of Brazil beef

Iran has eclipsed Russia to become the biggest buyer of beef from Brazil, the world’s top exporter of the meat, strengthening the countries’ controversial ties and deepening Brazilian President Dilma Rousseff’s foreign policy dilemma.
Brazil sold $61.7m of beef to Iran in August, making the Middle Eastern country the biggest market for Brazil’s key beef exports for the first time on record, the Association of Brazilian Beef Exporters (Abiec) told the Financial Times.

“Iran has become a very important commercial partner for Brazil; we’ve become much closer over the last few years,” said Fernando Sampaio, Abiec’s executive director.
After former president Luiz Inácio Lula da Silva angered Washington last year by holding talks with Mahmoud Ahmadi-Nejad over the Iranian nuclear programme, Ms Rousseff vowed to take a tougher stance on Iran, particularly on human rights abuses.

However, Ms Rousseff, a former leftist militant and victim of torture herself during Brazil’s dictatorship, has largely disappointed activists for her non-interventionist approach and for keeping silent during the recent Arab uprisings.

Like other emerging markets, Brazil is torn between adopting a stronger foreign policy and protecting lucrative commercial ties which could help consolidate the Latin American country’s powerful new position in the global economy.
Brazil’s beef exports to Iran have increased more than 300-fold in the past decade as fast population growth and greater political stability in the country fuelled demand for commodities.
Although Brazil also exports vast quantities of sugar and soybeans to Iran, beef is the principal export, making up about 37 per cent of the value of total shipments to the country in the first six months of 2011, according to data from Brazil’s industry and trade ministry.
“Iran is a particularly good market for Brazil because it buys the more expensive cuts. It also always pays on time,” said Abiec’s Mr Sampaio.

Russia ranked as Brazil’s biggest export market for beef in 2010, but orders have dropped sharply over recent months as a result of its import bans on Brazilian beef due to alleged safety concerns, allowing Iran to take the top spot.

Brazil levies imports of Chinese steel tubes

President Dilma Rousseff has vowed to defend Brazil’s markets from “unfair competition” from imported goods as her government slapped anti-dumping duties on imports of Chinese steel tubes.
The comments come as Brazil and other countries with strong currencies are taking stringent measures to protect their industrial competitiveness, with Switzerland on Tuesday setting a ceiling on its currency.

“Let me make clear that my government will not allow attacks on our industry and jobs,” said Ms Rousseff in her address on the eve of Brazilian independence day on Wednesday. “We will never allow foreign goods to compete unfairly with our products.”
Brazil has watched with increasing concern as a more than 40 per cent appreciation of its currency, the real, since 2008 has eroded the competitiveness of domestic industries against cheap imports, particularly from China.

The government, which was among the first to warn that the weak US dollar could lead to a “currency war”, has introduced numerous capital and currency controls aimed at discouraging speculative foreign fund inflows to take advantage of a strong real.

Last week, Brazil’s central bank shocked markets with an abrupt 50-basis point cut in the benchmark Selic interest rate even as inflation hit a six-year high of 7.2 per cent in the 12 months to the end of August.
The cut was seen by some economists as partly aimed at discouraging foreign fund inflows seeking to take advantage of Brazil’s high interest rates. These inflows in turn drive up the value of the real against the dollar.
In her national day address on television and radio, Ms Rousseff said Brazil was well placed to withstand a slowdown in the global economy, amid record low unemployment and buoyant consumer spending.

But she warned that Brazil would do everything it could to stave off any attempts by foreign producers to compensate for weakness in western markets by dumping goods in Latin America’s biggest economy.
“In the case of the current international crisis, our principal weapon is to expand and defend our internal market, which is one of the most vigorous in the world,” Ms Rousseff said.
The government said it would charge an anti-dumping duty of $743 per ton on a variety of steel tubing made in China used in the oil and gas industries.

It also raised tariffs on bicycles, bicycle tyres, air conditioners and four other items under its Mercosur trade agreement with Argentina, Uruguay and Paraguay.

Brazilian rescue plan sparks surprise

When Guido Mantega, Brazil’s finance minister, suddenly proposed a “Bric” rescue package for the eurozone this week, he caught not only other world leaders by surprise but also many of his fellow countrymen.
Even as officials from other members of the so-called Bric grouping – Russia, India and China – said it was the first they heard of the idea, many ordinary Brazilians expressed shock at the notion of bailing out the world’s richest trading bloc.

After all, with gross domestic product per head of about $10,900 last year, the idea of Brazil bailing out countries such as Italy, whose GDP per head is three times higher, is galling for many Brazilians, who are struggling with high inflation and high taxes.

“Brics helping Europe to maintain its fat welfare state? Please count me out!” said Frederico Perin, owner of a language learning website.
Any co-ordinated Bric action on the eurozone crisis would mark a significant moment for a grouping that has exhibited little coherence on international policy, despite being united by a catchy acronym.
Sceptics, however, doubt that the eurozone will be the issue that changes this. So far details of the proposed discussions on a bail-out remain sketchy, with Mr Mantega saying only that senior Bric officials would broach the matter at a meeting on Thursday.

The Brics, plus South Africa, hold a combined $4,450bn in foreign exchange reserves but $3,200bn of that, or 72 per cent, belongs to China.
China’s reserves are managed under a set of relatively strict criteria and do not represent a piggy bank that Beijing can dip into at will.

Even if China were in a position to shift some of its reserves into peripheral European bonds there is no clear argument why it should, especially when other European countries, such as Germany, appear unwilling to do so.

Some prominent Chinese economists have asked why China should invest in a currency which may not exist a few years and why hundreds of millions of poor Chinese, who lack access to even basic social services, should pay for rich Europeans to retire early. 

Wednesday, August 24, 2011

Market Setting Low Rates for Wind Power in Peru Through Auction

Peru awarded developers contracts to sell power from 10 renewable energy projects using an auction system that’s become more common among South American countries that want to let the market set the price for clean electricity.
Prices ranged from $69 a megawatt-hour for a wind farm to $119.90 for a photovoltaic solar park, the country’s energy and mining regulator Organismo Supervisor de la Inversion en Energia y Mineria said today on its website. 

That’s less than half the price of power in some countries where the government sets the rates, according to Bloomberg New Energy Finance, and comes less than a week after developers in Brazil sold power from wind farms at even lower prices through a similar auction. Uruguay accepted yesterday 23 bids in an auction for wind power at comparable levels. 

“Auctions provide a price-discovery mechanism,” Jenny Chase, an analyst at New Energy Finance, said today in a telephone interview. “Most that have been held in the world so far have led to much lower prices than other incentive programs like feed-in-tariffs.”
Developers in Italy receive 145 euros ($209) for a megawatt-hour of electricity generated by renewable sources, under a government incentive system, according to data compiled by New Energy Finance. Wind farms get 77 euros a megawatt-hour in Spain and 82 euros in France, both through feed-in tariff programs in which the government sets a fixed price for power.

Cheapest Power Source

Wind developers in Brazil were awarded contracts at an average price of 99.58 reais ($61.99) a megawatt-hour at an auction completed Aug. 17, making it the country’s cheapest source of power. 

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